Strategic Marketing and Brand Management: Global Academy of Technology-MBA
Introduction
Global Academy of Technology-MBA(GAT) emphasises strategic marketing and brand management to prepare MBA students for leading marketing initiatives. The Global Academy of Technology-MBA equips learners with skills to develop marketing strategies, manage brands, and analyse market trends. Students gain practical experience through campaigns, case studies, and industry projects. Emphasis is placed on strategic thinking, consumer insights, and brand positioning. The curriculum integrates marketing strategy, brand equity, digital marketing, and global practices.
Marketing Strategy Development
- Global Academy of Technology-MBA conduct market research to identify opportunities.
- Develop marketing plans aligned with organisational goals.
- Monitor campaign performance and ROI.
- Evaluate competitor strategies for competitive advantage.
- Adjust strategies based on analytics and feedback.
Brand Positioning and Equity
- Define brand identity and value proposition.
- Implement strategies to strengthen brand equity.
- Monitor consumer perception and loyalty.
- Align brand messaging across channels.
- Evaluate the impact of branding initiatives.
Digital Marketing Integration
- Utilise digital platforms for brand promotion.
- Monitor social media engagement and analytics.
- Implement SEO, SEM, and content marketing strategies.
- Track digital campaign performance.
- Adapt digital strategies for target audiences.
Customer Relationship Management
- Develop programs to enhance customer engagement.
- Monitor satisfaction and feedback continuously.
- Implement loyalty programs and retention strategies.
- Address customer concerns proactively.
- Evaluate CRM metrics for improvement.
Global Marketing Practices
- Benchmark marketing strategies internationally.
- Adapt campaigns for diverse cultural contexts.
- Monitor global trends and best practices.
- Implement cross-border marketing strategies.
- Evaluate performance in international markets.
Strategic Marketing Analytics
- Analyse consumer data to guide decisions.
- Monitor KPIs and marketing metrics.
- Apply predictive analytics for campaign optimisation.
- Track marketing ROI and effectiveness.
- Adjust strategies based on data insights.
Conclusion
Global Academy of Technology-MBA in Strategic Marketing and Brand Management equips students to develop marketing strategies, manage brands, and analyse market trends effectively. The curriculum integrates marketing strategy, brand equity, digital marketing, CRM, global practices, and analytics. Students gain practical exposure through campaigns, case studies, and projects. Strategic thinking, consumer insights, and analytical decision-making are emphasised throughout the program.